What is the role of the customer in Scrum?

The role of the customer in Scrum is pivotal, as they are instrumental in shaping the product and ensuring it meets their needs. Their primary responsibilities involve providing feedback on increments delivered by the team, clarifying requirements, and actively engaging with the Product Owner. This collaboration ensures that the product being developed aligns with the customer's expectations and requirements, helping to create a more valuable end product.

By interacting with the Product Owner, the customer can share insights and feedback regarding the product backlog, which influences prioritization and development direction. This engagement helps the development team to understand the customer's needs better, reducing misunderstandings and enhancing overall satisfaction with the final product. The customer is not part of the Scrum Team in terms of managing daily processes or participating in Scrum rituals like daily stand-ups and Sprint Retrospectives, but their voice is crucial in guiding the project's direction and ensuring value delivery.